Leonor began her professional journey as a UI Designer at SMAL, a boutique design studio in Munich, where she developed a strong foundation in UX/UI principles and web design. This early experience nurtured her eye for clean, functional design and sparked her passion for creating visually engaging digital experiences.

She later joined the e-commerce team at POC Sports as a Digital Flagship Designer, where she led the visual design for paid social campaigns, the e-commerce platform, and CRM channels. At POC, Leonor deepened her understanding of brand consistency across digital touchpoints—ensuring that every visual asset aligned with the brand’s identity while supporting commercial goals. It was here that she began combining brand storytelling with strategic design thinking.

Wanting to explore the intersection of branding and performance even further, she moved to KISKA, where she worked as a Digital Campaign Asset Manager. In this role, she collaborated closely with content creators and marketers to ensure that all campaign visuals—from social ads to landing pages—reflected the brand’s core values while driving measurable impact.

Looking ahead, Leonor is passionate about graphic design as a vehicle for powerful branding. She hopes to continue partnering with forward-thinking brands to design cohesive visual identities, plan and launch creative campaigns, and craft content that not only looks great but tells a compelling story across all digital platforms.